With technology rapidly reshaping industries across the board, one of the most impactful developments in property investment today is the emergence of property technology, or PropTech.
PropTech is an umbrella term for a range of technological innovations designed to enhance how real estate is managed, used, and transacted. Central to PropTech is the use of data—collected and analysed at scale—to improve building performance and elevate user experiences. For modern property professionals, these tools are becoming essential for maintaining a competitive edge in a fast-evolving marketplace.
Enhancing Value Through Technology
PropTech is delivering value in three core areas:
- Sustainability
- Operational performance
- Tenant satisfaction
There is a growing focus on enhancing tenant experiences, especially within the commercial rental sector, as businesses encourage employees to return to office spaces. Forward-thinking property managers are turning to PropTech to meet rising expectations—utilising smart technologies, advanced communication tools, and data analytics to improve tenant satisfaction. As landlords aim to elevate the experience not just within individual buildings but across entire portfolios, user engagement apps have become essential tools, offering actionable feedback and insightful analytics.
Advanced smart building systems are revolutionising how energy is managed. These systems collect data from building management equipment and respond in real time to changes in occupancy. For instance, by adjusting office temperatures on low-attendance days, landlords can significantly cut utility costs while still maintaining comfort. As artificial intelligence (AI) capabilities expand, the effectiveness and reach of these smart solutions will only continue to grow.
Today’s real estate industry is powered by big data, which allows for the identification of market trends and the prediction of future behaviour. From analysing demographics and geographic patterns to understanding economic shifts, data analytics supports more accurate property valuations and deeper insights into client preferences. This translates into smarter investment decisions and more tailored client offerings.
Traditional paper-based processes are rapidly being replaced by digital solutions. Tenants, landlords, and agents now communicate through online platforms, view properties virtually, and even sign contracts using mobile devices. AI is playing a crucial role in streamlining these workflows, improving efficiency and enhancing customer experiences.
In addition to speeding up transactions, AI is also used in predictive investment analysis, automated property valuations, and portfolio management, helping professionals stay ahead in a highly competitive market.
Digitisation is transforming how people live, work, and interact—and real estate is no exception. PropTech is revolutionising the industry worldwide, driven by increased demand and rising competition. According to the U.S. Bureau of Labor Statistics, employment in real estate is expected to grow by 4% between 2020 and 2030, while Grand View Research projects that the global real estate market will rise from $3.69 trillion in 2021, growing at a CAGR of 5.2% through 2030.
From platforms like Redfin and Zillow to cutting-edge AI-powered tools, PropTech is changing the way real estate professionals and clients connect—making property searches, transactions, and management more efficient than ever before.
Industries across the board have swiftly embraced automation, and the real estate sector is no different. PropTech solutions are refining every phase of the property process, seamlessly connecting buyers, sellers, landlords, and tenants through a range of technologies and applications. Platforms such as Redfin and Zillow enable renters to explore listings from home, while also offering tools for closing and additional software services. This ongoing surge in PropTech innovation is reshaping the global real estate landscape—driving greater efficiency, supporting the rise of smart buildings, enhancing sustainability, and delivering improved outcomes for clients.
Get Acquainted with Emile Salame – Founder of Cornerstone Asset Advisors
Cornerstone Asset Advisors, a London-based independent real estate consultancy that provides clients with a comprehensive, one-stop service for investing in London’s dynamic property market.
The firm, founded and owned by Emile Salame, specialises in identifying high-value real estate opportunities and managing the entire investment process—from acquisition through to refurbishment.
Recent successes include sourcing and securing luxury properties in some of London’s most sought-after areas, including Chelsea, Hyde Park, Earl’s Court, and Kensington High Street. Cornerstone Asset Advisors takes a client-focused approach, developing a clear understanding of each investor’s goals before conducting a thorough market search to find the most suitable opportunities. The company also oversees day-to-day project progress and coordinates all parties involved, ensuring smooth management across every stage of the investment and renovation process.
In addition to his work in real estate, Emile Salame is the co-founder of Sweet Act, a home-based baking venture that produced and sold homemade cakes and treats. Notably, all profits from Sweet Act were donated to various charitable causes.
Emile’s professional interests extend beyond real estate to include finance, hotel management, and catering management. He holds a master’s degree in finance from Bayes Business School in London.
